Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies

scientific article published on June 2015

Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies is …
instance of (P31):
scholarly articleQ13442814

External links are
P8978DBLP publication IDjournals/bigdata/DalessandroHPP15
P356DOI10.1089/BIG.2015.0006
P698PubMed publication ID27447433
P5875ResearchGate publication ID256037907

P50authorFoster ProvostQ5473736
Claudia PerlichQ17487466
P2093author name stringBrian Dalessandro
Rod Hook
P433issue2
P921main subjectonline advertisingQ624902
P304page(s)90-102
P577publication date2015-06-01
P1433published inBig dataQ26842122
P1476titleEvaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies
P478volume3

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Q64101453Test and Evaluation of Advertising Effect Based on EEG and Eye Trackercites workP2860

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