Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study

Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study is …
instance of (P31):
scholarly articleQ13442814

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P8978DBLP publication IDjournals/behaviourIT/HsiaoC14
P356DOI10.1080/0144929X.2013.789081

P2093author name stringWei-Hung Hsiao
Tsung-Sheng Chang
P2860cites workUser Acceptance of Computer Technology: A Comparison of Two Theoretical ModelsQ56226555
The theory of planned behaviorQ56267462
The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added servicesQ56430414
A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsQ56879287
A study of presentations of mobile web banners for location-based information and entertainment information websitesQ56892659
An empirical examination of users' post-adoption behaviour of mobile servicesQ56893515
Effective advertising on mobile phones: a literature review and presentation of results from 53 case studiesQ56896795
Knowledge-sharing motivations affecting R&D employees' acceptance of electronic knowledge repositoryQ56899303
Measuring perceived interactivity of mobile advertisementsQ56899573
Predicting continuance in online communities: model development and empirical testQ56900479
Understanding e-learning continuance intention: a negative critical incidents perspectiveQ56902895
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceQ57310627
Information Systems Success: The Quest for the Dependent VariableQ57311204
How Mobile Advertising Works: The Role of Trust in Improving Attitudes and RecallQ58347845
Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorQ58633302
P433issue7
P304page(s)730-742
P577publication date2013-04-29
P1433published inBehaviour & Information TechnologyQ814448
P1476titleUnderstanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study
P478volume33

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cites work (P2860)
Q56892123A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective
Q56898438Identify predictors of university students’ continuance intention to use online carbon footprint calculator
Q56898986Interactivity, engagement, and technology dependence: understanding users’ technology utilisation behaviour
Q56902864Understanding consumers' mobile channel continuance: an empirical investigation of two fitness mechanisms

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