scholarly article | Q13442814 |
P356 | DOI | 10.1080/10410230902889233 |
P8608 | Fatcat ID | release_2vc7fosztfb5rogzmzicfjqt5q |
P698 | PubMed publication ID | 19499423 |
P5875 | ResearchGate publication ID | 26269524 |
P2093 | author name string | Julie E Volkman | |
Bradley S Greenberg | |||
Charles T Salmon | |||
Sarah F Rosaen | |||
Tracy R Worrell | |||
P2860 | cites work | Portrayals of overweight and obese individuals on commercial television | Q24544370 |
Health and Medicine on Television | Q52100592 | ||
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude | Q55896090 | ||
Audience Response to Product Placements: An Integrative Framework and Future Research Agenda | Q56211587 | ||
P433 | issue | 4 | |
P304 | page(s) | 295-303 | |
P577 | publication date | 2009-06-01 | |
P1433 | published in | Health Communication | Q15756151 |
P1476 | title | A portrait of food and drink in commercial TV series | |
P478 | volume | 24 |