| scholarly article | Q13442814 |
| P356 | DOI | 10.1086/344432 |
| P5875 | ResearchGate publication ID | 24099142 |
| P2093 | author name string | Cristel Antonia Russell | |
| P2860 | cites work | The Elaboration Likelihood Model of Persuasion | Q29042061 |
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| Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall | Q56211578 | ||
| Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences | Q56211584 | ||
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| Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent | Q56804884 | ||
| P433 | issue | 3 | |
| P304 | page(s) | 306-318 | |
| P577 | publication date | 2002-12-01 | |
| P1433 | published in | Journal of Consumer Research | Q1374574 |
| P1476 | title | Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude | |
| P478 | volume | 29 |
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