| scholarly article | Q13442814 |
| P356 | DOI | 10.1086/208954 |
| P5875 | ResearchGate publication ID | 24098334 |
| P50 | author | John Cacioppo | Q4217992 |
| P2093 | author name string | Richard E. Petty | |
| David Schumann | |||
| P433 | issue | 2 | |
| P304 | page(s) | 135 | |
| P577 | publication date | 1983-09-01 | |
| P1433 | published in | Journal of Consumer Research | Q1374574 |
| P1476 | title | Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement | |
| P478 | volume | 10 |
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