Decision Making by Low-Literacy Consumers in the Presence of Point-of-Purchase Information

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Decision Making by Low-Literacy Consumers in the Presence of Point-of-Purchase Information is …
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scholarly articleQ13442814

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P356DOI10.1111/J.1745-6606.2004.TB00873.X

P2093author name stringHAERAN JAE
DEVON DELVECCHIO
P2860cites workCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of InvolvementQ56016758
P433issue2
P921main subjectdecision makingQ1331926
P304page(s)342-354
P577publication date2004-12-01
P1433published inJournal of Consumer AffairsQ6295026
P1476titleDecision Making by Low-Literacy Consumers in the Presence of Point-of-Purchase Information
P478volume38

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cites work (P2860)
Q33913722An international comparison of web-based reporting about health care quality: content analysis
Q57930538Economic value of mitigation of plant invaders in a subsistence economy: incorporating labour as a mode of payment
Q57677129Persuading young consumers to make healthy nutritional decisions

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