Antecedents and outcomes of marketing innovation

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Antecedents and outcomes of marketing innovation is …
instance of (P31):
scholarly articleQ13442814

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P356DOI10.1108/IJCHM-11-2014-0589

P2093author name stringGonzalo Diaz-Meneses
Julia Nieves
P2860cites workThe Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational FieldsQ24256434
The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerationsQ25938996
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Capabilities, business processes, and competitive advantage: choosing the dependent variable in empirical tests of the resource-based viewQ56608352
Toward a knowledge-based theory of the firmQ56638649
A Resource-Based Theory of the Firm: Knowledge Versus OpportunismQ56638653
A Dynamic Theory of Organizational Knowledge CreationQ57486275
Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and InnovationQ57531877
Learning About Managing the Business in the Hospitality IndustryQ57965825
An Investigation of Spanish SME Innovation during Different Economic ConditionsQ58161827
Measuring innovation in a ‘low-tech’ service industry: the case of the Dutch hospitality industryQ58191345
P433issue8
P304page(s)1554-1576
P577publication date2016-08-08
P1433published inInternational Journal of Contemporary Hospitality ManagementQ15765443
P1476titleAntecedents and outcomes of marketing innovation
P478volume28

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